Ayurveda for retailers

Trend market Ayurveda

Growing demand

Alternative lifestyles are trending: Many people are changing their diets, discovering traditional relaxation methods, and using dietary supplements. A 2023 study by the Consumer Center shows that around one-third of Germans have used dietary supplements in the last six months.

The popularity of Ayurveda, considered the oldest health system in the world, is steadily growing. This is due, on the one hand, to growing interest in alternative and complementary healing methods, but also to its increased presence in the media and through celebrities.

In Germany, private health spending, in addition to health insurance, amounted to €84 billion in 2020 – 19.1% of total health spending, with an average annual growth rate of 4.5%. (1)

A survey conducted by the opinion research institute Kantar TNS on behalf of the German Society for Health (DHU) shows that 75% of Germans support medicine that combines conventional medicine with complementary therapies such as naturopathy. 66% would like to be able to choose between conventional medications and naturopathic or homeopathic alternatives in the pharmacy.

In Germany, about 40% of people are familiar with Ayurveda, 10% actively use it, and another 10% are interested in trying it. (2)

Growing interest in Ayurveda and traditional medicine throughout Europe

The overall European market for Ayurveda is also growing strongly: a market volume of €1.6 billion is expected by 2028, with an annual growth rate of 12% from 2022 to 2028. Ayurveda is gaining popularity throughout Europe as more and more people seek holistic and natural ways to promote their health and well-being. (3)

… and a suitable offer

Ayurveda, as the oldest medical system in the world, enjoys a high level of credibility and trust among consumers.

Ayurveda clients are generally above average in education, have a high income level, and often recruit other Ayurveda clients in their community.

Nutrition, relaxation, care: Ayurveda offers the right product for many individual segments of the market.

With its certified cultivation and manufacturing processes, Maharishi Ayurveda serves as a beacon to meet consumers' need for trustworthiness and safety in the products they use.

Tip: Specialize in a specific segment of the Ayurvedic market to establish a distinctive offering. This can range from exclusive Ayurvedic supplements to customized product combinations to wellness and beauty products.

Leading brand

Maharishi ^Ayurveda® is the world's leading brand for authentic Ayurvedic products. This means high recognition and high levels of trust.

We offer a unique range of high-quality Ayurvedic products for pharmacies, health food stores, drugstores, wholesalers, and mail-order companies.

Our own production facilities in India, America and Europe guarantee the highest quality standards and constant availability.

The extraordinary packaging design generates attention for retail spaces as well as attractive advertising in print and online.

Vegan Flower

Our range includes a wide variety of vegan products. Some of them bear the Vegan Society's Vegan Flower, one of the most recognized and stringent quality marks for vegan products. This seal confirms, among other things, that the entire production process is completely free of animal testing.

Since the company was founded, we have stood for natural beauty care, actively participated in the establishment of the BDIH certificate for controlled natural cosmetics, and today we still rely 100% on BDIH-COSMOS ORGANIC / COSMOS NATURAL-certified natural cosmetics.

ISO certificate

Maharishi Ayurveda production facilities in India certified according to international ISO 9001:2008 and ISO 22000:2005 standards.

Organic seal

Ingredients from controlled organic cultivation for organic single herb capsules, spiced teas, spice preparations (churnas), and much more

All India Ayurvedic Congress

Officially recognized by the All India Ayurvedic Congress as the complete and original form of Ayurveda.

Ayush Premium Mark Award

MAP India is one of the first few companies to receive the Ayush Premium Mark Award. The mark was created by Ayush, a department of the Indian Ministry of Health, and is audited and certified by Foodcert India, the Indian subsidiary of the international certifying and auditor ISACert. This seal for export products is based on WHO guidelines and sets high quality standards for product purity. The research center is officially recognized and certified by the Indian Ministry of Science and Technology.

HACCP standard

Production facilities in India certified according to international HACCP standards.

GLP certificate

The GLP certificate certifies a registered laboratory management system for all important laboratory tests and the calibration of equipment.

WHO GMP standard

Maharishi Ayurveda production facilities in India are certified according to international EU and WHO GMP standards.

Maharishi Ayurveda Farm for Ayurvedic organic herbs in India

Highest product quality

Maharishi Ayurveda ^® manufacturing facilities and products are inspected and certified by independent institutes according to the strictest international standards.

Our own cultivation areas comply with Ayurvedic guidelines and preserve Indian plant diversity.

The plants used are harvested at the Ayurvedic optimal time, then checked, sorted, cleaned and carefully processed.

The proportion of ingredients and products obtained from organic farming is increasing rapidly and continuously.

Your partner

The company

Maharishi Ayurveda Europe BV has been active in all major European markets since 1987.

• Secure, transparent distribution chain with our own cultivation, production, packaging design, and manufacturing.
• Professional product management with a focus on constant availability of items with high turnover.
• Promotional offers for consumers and retail partners.
• Increasing proportion of products from organic farming.

Benefit from decades of know-how from the market leader

• Comprehensive marketing support
• Comprehensive product training for your sales consulting and PR work
• Product samples and giveaways
• Trade fair appearances

Our marketing team will be happy to advise you.

We are available Monday to Friday from 9:00 am to 12:00 pm and from 1:00 pm to 4:00 pm.
Of course, we would be happy to call you back.

You can reach your partner hotline directly:
by telephone: (+31) 475 529-134
by email: partner@ayurveda.nl

Maharishi Ayurveda Europe BV
Loosekade 20
6041 LE Roermond
Netherlands
Phone: (+31) 475 529-111

The Maharishi Ayurveda Marketing Team is available to provide you with expert information on the trending Ayurveda market and is happy to answer your questions about our wide selection of authentic Ayurvedic products. We are happy to provide you with our price list of more than 200 products. You can find our general terms and conditions for resellers here .

Perhaps you already have ideas for how to successfully market Maharishi Ayurveda products in your store or online portal. Then we'd be happy to help you implement them. Just contact us.

Your Maharishi Ayurveda Team